Ethnography of Print and Broadcast Media in Ghana

Abstract

This article presents an ethnographic overview of the emergence of journalism in Ghana, detailing the sociocultural components of print and broadcast media that are relevant to this situation. It argues that just as sociocultural factors influence the learning process, these factors affect mass media production in Ghana. This article traces the professional, cultural, political, and economic factors that shape the development of English-language print media in contrast to African-language media in Ghana. Finally, it compares print and broadcast media in this context, with the argument that sociocultural constituents offer insight into the social aspects of languages that revolve around Ghanaian media.