A Conceptual Framework for Management of Tourism Experience

Abstract

The quest for pleasure, escape, lifestyle and fulfilment of self has been an ever rising desire of individuals. Tourism, an experience oriented industry, provides numerous avenues for unique, pleasurable and memorable experiences. Tourism experiences are cumulative of all the moments lived by an individual during the entire stages of tourism phenomenon. It is highly personal and subjective, unique to every individual. A large number of factors contribute to formation of tourism experience. The present paper has analyzed important studies and proposed a conceptual framework for management of tourism experience. The proposed framework explains important determinants, process, moderating variables, experiential dimensions and responses of tourism experience. It can serve as a roadmap for management of unique, pleasurable and memorable tourism experience. The study provides important implications for researchers and tour managers.